LFW – Apu Jan AW18

LFW – Apu Jan AW18

 

Hey Fashionistas!! Its been a minute, how are you all doing?? My first blog post of 2018!!! I know I know forgive me.

So this time last week I looked at my 3 invites, and was trying to decided where I could squeeze in a show or two. I’ve been very busy lately however I was determined not to miss Fashion Week, I was going to see some shows no matter what.

Well I was late to 2 but managed to see 1 and it just happened to be one of my favourites. 1 out of 3 isn’t bad!!

London Fashion Week for me is all about the creativity, the undiscovered, the young bloods who are hungry for the spotlight the ‘Off Schedule’ shows. Please read my piece on why I love the ‘Off Schedule’ shows.  

Home of 'Off Schedule' Fashion

Vintage Coat - Portobello Market | Green Jumper - Uniqlo | Trousers - Primark | Shoes - ASOS |

Apu Jan is one of my favourite labels and every season feels like a continuation of the one before. Unlike other young labels Apu Jan’s brand identity is very strong. They know who they are and are consistent every season. Their colour palette never really change from season to season, they’re very consistent and creative in the textures they use, the shape, and scale they create. They’re playful with their materials and always use juxtapose fabrics and textures to create elegance, and timeless pieces. There’s always an element of the Far East cleverly woven through the collection.

Here are a few that caught my eye tell me what you think below.   Rx

Mixing of unusual fabrics

Traditional Eastern Asia shapes

 

 

London Fashion Week – SS18

London Fashion Week – SS18

 

The London Fashion Week ship has long sailed away, onto #MFW and I’m still here trying to sum it all up. #betterlatethannever

This season, London Fashion Week featured more than 100 designers from different parts of the world. It drew in more high-profile brands than ever before. Labels such as Emporio Armani, which hasn’t had a show in London for about 10 years. Tommy Hilfiger which moved from his usual slot in NFWK and first-time shows such as the elegant Couturissimo whom I had the pleasure of attending and also the knitwear womenswear label Sabinna.  It’s definitely great to see London challenging rival cities on the global style scene: it’s proof that our city is an international cultural and creative hub. With 100 designers being featured this season, the need for a place to unwind in between shows was crucial. My in-between shows hub was at the Felicities PR Lounge, where I used to update my instastories, charge my phone and catching up with fellow fashionistas.

 

 

Couturissimo

Couturissimo is a fashion platform that delivers support and provides sustainability for the couture industry while broadening the reach of couture designers through a collaborative approach to limited edition collections. The SS18 collection was shown at The Orangery at Kensington Palace, it was created with the spirit of couture at its heart by a collective of couture designers. With accessible price points and global access to unique collections through their website, this new direction hopes to attract a new generation of couture fans.

 

 

The couture industry, forever in constant transformation has found itself at a crossroads between the traditional and the contemporary with Couturissimo providing a sustainable bridge that links the past and the future. Much like the English founder of Haute Couture, Charles Frederick Worth, London based Couturrismo is pioneering a new era of fashion innovation. The brand’s goal is to provide greater access to beautifully crafted, quality collections that capture the spirit of couture at a price that is within reach of the modern woman.

The artistic geniuses behind Parisian brand OnAura Tout Vu, Livia Stoianova and Yassen Samouilov, have overseen a team of couture designers to deliver the beautifully imagined SS18 collection. Dubai-based designer Michael Cinco, who has created masterpieces worn by the likes of Beyonce, Rihanna, and Lady Gaga, has worked closely alongside Sebastien Gunawan, the pioneer of ‘fashion-culture’ in Indonesia, as part of the international team contributing to this season’s collection. The SS18 Couturissimo collection conveyed the principal codes of luxury and couture via high fashion designs, ultra-feminine cuts, a demanding level of fabrication, motifs embroidery and original prints but at a more democratic price point than traditional couture gowns.

Sabinna

 

Sabinna - SS18 / Catwalk + Presentation

Lovely catching up with @AdrienneLdn

Fashionistas!!

 

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Rx