LFW – Apu Jan AW18

LFW – Apu Jan AW18

 

Hey Fashionistas!! Its been a minute, how are you all doing?? My first blog post of 2018!!! I know I know forgive me.

So this time last week I looked at my 3 invites, and was trying to decided where I could squeeze in a show or two. I’ve been very busy lately however I was determined not to miss Fashion Week, I was going to see some shows no matter what.

Well I was late to 2 but managed to see 1 and it just happened to be one of my favourites. 1 out of 3 isn’t bad!!

London Fashion Week for me is all about the creativity, the undiscovered, the young bloods who are hungry for the spotlight the ‘Off Schedule’ shows. Please read my piece on why I love the ‘Off Schedule’ shows.  

Home of 'Off Schedule' Fashion

Vintage Coat - Portobello Market | Green Jumper - Uniqlo | Trousers - Primark | Shoes - ASOS |

Apu Jan is one of my favourite labels and every season feels like a continuation of the one before. Unlike other young labels Apu Jan’s brand identity is very strong. They know who they are and are consistent every season. Their colour palette never really change from season to season, they’re very consistent and creative in the textures they use, the shape, and scale they create. They’re playful with their materials and always use juxtapose fabrics and textures to create elegance, and timeless pieces. There’s always an element of the Far East cleverly woven through the collection.

Here are a few that caught my eye tell me what you think below.   Rx

Mixing of unusual fabrics

Traditional Eastern Asia shapes

 

 

LFW SS17 – My Off-Schedule experience.

LFW SS17 – My Off-Schedule experience.

 

As your reading this I’m recovering from my weekend of Style, Catwalk, Fashion and more Fashion and what a season it’s been. I had the pleasure of being invited to a few of the shows during the weekend of London Fashion Week and by the final day, I needed naps in-between the shows. to recover lol. I thoroughly enjoyed whizzing around London going from one show to another trying to make it on time, and being ‘fashionably late’.

This is undeniably an exciting time of the year for any fashion lover whether you have access to the shows or simply watching coverage online or reading the newspapers on the different designers showing. It’s a time of year where international editors, buyers, and bloggers land in London for the shows. There’s undoubtedly much excitement to see some of the British design greats and what they’ve decided we’ll be wearing for spring/summer 17. Paul Smith,  Burberry, Vivienne Westwood and many more.

However given London is the most creative, dynamic, energetic of the fashion cities – and undeniably the place for fresh young design talent- why not dedicate a couple of hours to check out some of the off-schedule shows? You’ll discover some of the industry’s newest, most exciting talent and possibly spot the next big thing taking flight.

Here are some major reasons to consider off-schedule shows next season at London Fashion Week.

 

Rocky Star - SS17

1. It gives you a good perspective of the new talent out there, as many of the new designers come from the Middle East, China, Asia, Eastern Europe and Scandinavia, as well as the UK. The off-schedule scene is an international one and has a constant stream of inspirational and creativity from start to finish. This year i saw the collection of Rocky Star from India, FeiFei Cicada from China, Ashley Isham from Singapore, Apu Jan from Taiwan and Han Wen from Parsons School of Design in New York.

Apu Jan - SS17

2. Fashion Scout is known for hosting and nurturing the most exciting designers from around the globe. Recent big names from its shows have been Peter Pilotto, Felder Felder, David Koma, Eudon Choi and Agi & Sam to pick just a few, which means its more than likely you’ll see the early the making of a huge design star.

Han Wen - Merit Award winner 2016

3. Ones to Watch is my favourite as its one of the most exciting shows on the off-schedule line up along with the Merit award, which Han Wen won this year. It provides new designers with a fantastic opportunity to get their business off the ground via financial and expert business support every season. For me, Ones to Watch has always been one of the best off-schedule shows, and the collections themselves are full of unique ideas. It’s also nice to support new design talent.

Ashley Isham - SS17

4. If you’re looking for something avant-garde and fun - and certainly less commercial then the off-schedule is where it’s at. In the times I’ve been attending, I’ve seen some truly memorable shows. Pam Hogg is a favourite of mine, she embodies the punk spirit in her designs and in her shows, always very exciting and creative.

Fei Fei Cicada - SS17 at the V&A

5. The vibe is generally a little more relaxed. Whether you’re a blogger, editor, stylist, or even recent fashion graduate, if you’ve managed to get a ticket it’s pretty likely you’ll get in, unlike the on-schedule shows where the standing queue doesn’t get a look in. It is a little more crowded and hot, but it’s also a great taster for London Fashion Week if you haven’t been able to get some of the bigger show tickets.

Catwalk Show

Backstage at the V&A

After the catwalk show - models pose next to the statues in the V&A

 

 

Thank you for stopping by I hope you’ve enjoyed my tips on the off-schedule shows, let me know what you think and comment below.

 

Rx