LFW – Apu Jan AW18
Hey Fashionistas!! Its been a minute, how are you all doing?? My first blog post of 2018!!! I know I know forgive me.
So this time last week I looked at my 3 invites, and was trying to decided where I could squeeze in a show or two. I’ve been very busy lately however I was determined not to miss Fashion Week, I was going to see some shows no matter what.
Well I was late to 2 but managed to see 1 and it just happened to be one of my favourites. 1 out of 3 isn’t bad!!
London Fashion Week for me is all about the creativity, the undiscovered, the young bloods who are hungry for the spotlight the ‘Off Schedule’ shows. Please read my piece on why I love the ‘Off Schedule’ shows.
Apu Jan is one of my favourite labels and every season feels like a continuation of the one before. Unlike other young labels Apu Jan’s brand identity is very strong. They know who they are and are consistent every season. Their colour palette never really change from season to season, they’re very consistent and creative in the textures they use, the shape, and scale they create. They’re playful with their materials and always use juxtapose fabrics and textures to create elegance, and timeless pieces. There’s always an element of the Far East cleverly woven through the collection.
Here are a few that caught my eye tell me what you think below. Rx
Mixing of unusual fabrics
Traditional Eastern Asia shapes