London Fashion Week – SS18
The London Fashion Week ship has long sailed away, onto #MFW and I’m still here trying to sum it all up. #betterlatethannever
This season, London Fashion Week featured more than 100 designers from different parts of the world. It drew in more high-profile brands than ever before. Labels such as Emporio Armani, which hasn’t had a show in London for about 10 years. Tommy Hilfiger which moved from his usual slot in NFWK and first-time shows such as the elegant Couturissimo whom I had the pleasure of attending and also the knitwear womenswear label Sabinna. It’s definitely great to see London challenging rival cities on the global style scene: it’s proof that our city is an international cultural and creative hub. With 100 designers being featured this season, the need for a place to unwind in between shows was crucial. My in-between shows hub was at the Felicities PR Lounge, where I used to update my instastories, charge my phone and catching up with fellow fashionistas.
Couturissimo is a fashion platform that delivers support and provides sustainability for the couture industry while broadening the reach of couture designers through a collaborative approach to limited edition collections. The SS18 collection was shown at The Orangery at Kensington Palace, it was created with the spirit of couture at its heart by a collective of couture designers. With accessible price points and global access to unique collections through their website, this new direction hopes to attract a new generation of couture fans.
The couture industry, forever in constant transformation has found itself at a crossroads between the traditional and the contemporary with Couturissimo providing a sustainable bridge that links the past and the future. Much like the English founder of Haute Couture, Charles Frederick Worth, London based Couturrismo is pioneering a new era of fashion innovation. The brand’s goal is to provide greater access to beautifully crafted, quality collections that capture the spirit of couture at a price that is within reach of the modern woman.
The artistic geniuses behind Parisian brand OnAura Tout Vu, Livia Stoianova and Yassen Samouilov, have overseen a team of couture designers to deliver the beautifully imagined SS18 collection. Dubai-based designer Michael Cinco, who has created masterpieces worn by the likes of Beyonce, Rihanna, and Lady Gaga, has worked closely alongside Sebastien Gunawan, the pioneer of ‘fashion-culture’ in Indonesia, as part of the international team contributing to this season’s collection. The SS18 Couturissimo collection conveyed the principal codes of luxury and couture via high fashion designs, ultra-feminine cuts, a demanding level of fabrication, motifs embroidery and original prints but at a more democratic price point than traditional couture gowns.
Sabinna - SS18 / Catwalk + Presentation
Thanks for stopping by, please subscribe and make a comment below